WebThorsten Hennig-Thurau Professor of Marketing & Media at University of Münster, author of "Entertainment Science" and Academic Director of the XRLab@MCM 3y Report this post ... WebThorsten Hennig-Thurau Professor of Marketing & Media at University of Münster, author of "Entertainment Science" and Academic Director of the XRLab@MCM 15h Report this post …

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Electronic word-of-mouth via consumer-opinion platforms

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